Selena Gomez announced in August 2019 that she had ambitions to start her own cosmetics line. We had to wait six months for concrete plans. But now we don’t have to wait any longer. Her cosmetics line is called Rare Beauty and consists mainly of lipsticks, blushes, highlighters, and eye makeup.

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“It’s not just a brand, it’s a lifestyle,” Gomez said. “So many people feel trapped by unrealistic and unattainable expectations. Rare beauty is about accepting who you are and finding beauty in your imperfections. I don’t want to be perfect anymore, I just am me. Rare beauty isn’t about how others see you, it’s about how you see yourself.”

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