Rihanna appeared with dramatic blonde fringe making a style statement in an oversized wool blazer at the launch of her new Fenty X PUMA trainer collaboration

At the introduction of her new Fenty x PUMA sneaker collaboration, Rihanna, looking effortlessly stylish, unveiled a dramatic blonde fringe and wore an oversized cream suit.

Rihanna oozed style as she sported an oversized cream ensemble at the launch of her new Fenty x PUMA trainer collab in London on Wednesday

With the sports company, the 36-year-old singer has released a number of trainer types. On Wednesday, she celebrated the introduction of her most recent design at London’s Tobacco Dock.

The singer, 36, has brought out several styles of trainers with the sports brand - and on Wednesday she celebrated her most recent launch at Tobacco Dock in London

Warm white, completely taupe, and green fog are the earthy colors of the Fenty X Puma Creeper Phatty Earth Tone.

Rihanna poses as she arrives for the Fenty X Puma Creeper Phatty Earth Tone launch party

Rihanna looked amazing at the event, sporting an oversized cream wool coat, grey pleated pants, and a matching blouse.

At the occasion, which attracted a number of celebrities, including Love Islanders, rappers, and Drag Race queens, she wore the launch’s sneakers.

With her long, bleached blonde hair fashioned poker straight and a jagged fringe perched above her eyebrows, Rihanna debuted a startling new hairstyle.

For the launch, Rihanna stunned in an oversized cream wool coat

Brad Riches, Marisha Wallace, and Zeze Millz, three celebrities from ITV’s Celebrity Big Brother, were also there.

Dami Hope and Indiyah, a power couple, put on a passionate show for the occasion.

The look had grey pleated trousers and a matching shirt

Dami wore a yellow knit bucket hat, and Indiyah flaunted her individual flair with a tonne of pearl necklaces and boy-style boxers pulled up over her trousers.

Amber Gill, a former Love Island winner, also made an appearance for the occasion, showing off her abs in a green race crop top. Another previous cast member to make an appearance on the reality show was Tyler Cruickshank.

She sported the launch's trainers for the event - which was attended by a host of stars, including Love Islanders, rappers and Drag Race queens

Meanwhile, Cara Melle, Tayce, Black Peppa, and Kitty-Scott Claus attended the event as representatives of Ru Paul’s Drag Race.

Cara Melle also showed off her amazing form in a sheer lace bodysuit, while Kitty wore a daring sheer mini-dress with ruching panels, tightened by a little corset.

Rihanna ducked as she prepared to exit her sleek black vehicle, a bodyguard already waiting outside

Tayce looked amazing as she arrived at the event wearing a skin-tight, ruched minidress with the word “Trash” printed on the bodice, lips, and skirt. She accessorized the look with a dazzling white eye makeup and a black cropped blazer.

The business woman has founded cosmetics brand Fenty Beauty, and fashion brand Fenty

Black Peppa also made an impression at the premiere with her striking red outfit, which included a ripped body suit, a large red helmet, and high-waisted cargo pants.

Rihanna holds onto her sunglasses as she poses for pictures

Rihanna sports a huge pair of sunglasses with brown lenses ahead of the event